Meet The Team

Real people, here when you need us.

At Pioneer Veterinary Products, we believe great service starts with people who understand your practice. Our team combines veterinary industry knowledge, product expertise and practical experience to help you find the right solutions and keep things running smoothly.

Meet the people behind Pioneer below.

  • Clive Groombridge

    Company Founder

    As one of the company founders, Clive is responsible for the finance and governance functions and is always looking at ways to make Pioneer the employer of choice.

  • Jason Anderson

    Chief Commercial Officer

    Jason invested in Pioneer in April 2020 and has helped in leading the business through its next stage of growth. With a successful career in sales and management, he has given support to the wider team in an ever-growing industry.

  • Leon Anderson

    Territory Sales Manager

    Leon is a dedicated support to business growth at Pioneer, with an eager eye for going the extra mile you can always count on his attention to detail.

  • Joel Bricknell

    Territory Sales Manager

    Joel brings a fresh blend of enthusiasm and energy to Pioneer. With high integrity being his key attribute, coupled with his proactive hands-on approach, this gives him the edge to understanding the veterinary sector.

  • Braden Lindberg

    Regional Account Manager

    Braden is an approachable individual with integrity at the core of everything he does. His passion is to bring value to new and existing customers with his wealth of medical industry experience.

  • George Welch

    Regional Account Manager

    George is a dedicated Regional Account Manager who loves providing solutions for his clients and potential customers in the veterinary sector, making their lives easier and delivering real value.

  • Summer Dyer RVN

    Clinical Manager

    Summer is a Registered Veterinary Nurse (Equine RVN) with over nine years of experience in clinical practice. Her depth of knowledge and enthusiasm for our anaesthesia range makes her an invaluable resource for practices. Summer supports customers in choosing the right equipment for their needs and provides training and after-sales guidance to ensure teams feel confident every step of the way.

  • Holly Johnson

    Internal Account Manager

    Holly brings a dynamic focused energy to the team as a dedicated customer-focused team player. She loves explaining our value we can add to your practice and always strives to go the extra mile.

  • Laura Robinson RVN

    Internal Account Manager

    Laura is a Registered Veterinary Nurse and skilled Internal Account Manager, compassionately supporting customers with a wealth of experience. Her proactive approach and deep knowledge allows her to provide tailored solutions, ensuring that our customers receive the highest level of care and attention. 

  • Lila Chivers

    Internal Account Manager 

    Lila is an enthusiastic Internal Account Manager who’s passionate about delivering a positive experience for every customer. With her friendly approach and strong attention to detail, she takes the time to understand each practice’s needs and provide practical, timely support. Lila enjoys building genuine relationships and takes pride in making every interaction straightforward, helpful, and rewarding.

  • Rhys Taylor

    Internal Account Manager

    Rhys is a dedicated Internal Account Manager who brings enthusiasm, reliability, and a customer-first mindset to every interaction. With a strong focus on building lasting client relationships, he works closely with teams to understand needs, deliver tailored solutions, and ensure a smooth and efficient experience. Rhys takes pride in being a dependable point of contact, always ready to support and add value where it’s needed most.

  • Cher Smith

    Key Account and Business Support Manager

    Cher brings a wealth of knowledge and support to our key accounts and works closely with the exec team and board in helping on supporting the wider vision and strategy.

  • Katie Baillie

    Customer Service and Systems Manager

    Katie is the backbone of the Pioneer office and keeps our operations teams and systems focused and sharp so our customers receive the level of service they deserve.

  • Olivia Pickard

    Customer Service Executive

    Olivia brings energy and enthusiasm to every interaction, always determined to go the extra mile for our customers. With her positive attitude and drive, she thrives on finding solutions and making sure every practice feels supported.

  • Hannah Byrne

    Customer Service Executive

    Hannah combines strong customer service experience with a calm, solution-focused approach. She uses her clear communication, attention to detail and quick decision-making to help customers get the answers and support they need, while making sure every interaction with Pioneer is handled efficiently, professionally and with care.

  • Becca Smith

    Marketing Manager

    Becca brings a wealth of expertise in marketing and brand strategy, paired with fresh energy and innovative ideas. Her dynamic approach inspires creativity across the team, making her a valuable addition as she works to deliver impactful campaigns and strengthen our support for veterinary practices across the UK.

  • Millend Rai

    Digital Marketing Executive

    Millend holds a BSc (Hons) in Business Management with Marketing and brings strong experience in digital marketing, customer engagement, and content-led campaign delivery.

    With a keen understanding of data analytics, consumer behaviour, and digital campaigns, he helps create relevant and engaging online experiences that connect with customers. His customer-focused approach supports effective digital activity, helping customers discover content, engage with campaigns, and enjoy a smooth online ordering experience.

  • Dave Groombridge

    Chief Operating Officer

    Dave is driven by efficiency and productivity, ensuring processes are run smoothly, whilst keeping a close watch on our long-term supply chain stability.

  • Steve O'Brien

    Strategic Procurement Manager

    Steve has extensive expertise in strategic procurement management, ensuring a reliable and efficient supply chain. His skills enable him to analyse the global market, strengthen existing relationships, and develop new partnerships to support the veterinary sector.

  • Blake Anderson

    Supply Chain Manager

    Blake is the driving force behind keeping everything moving smoothly. With a sharp eye for detail and a talent for planning ahead, he makes sure our products are in the right place at the right time. 

    Always ready to tackle a challenge, he works closely with suppliers and the wider team to keep things running efficiently and ensure our customers can rely on us every day.

  • Oliver Kingston

    Financial Controller

    Oliver plays a key role in supporting Pioneer’s financial operations and long-term planning. With a background in management accounting, budgeting and forecasting, he brings a practical, commercially minded approach to helping the business grow sustainably and continue delivering dependable support to veterinary practices.

  • Baz Weller

    Senior Service Engineer

    With over 30 years of experience in equipment servicing, Baz brings a wealth of practical knowledge to the team. He takes pride in giving practices a reliable service and straightforward advice they can count on.

  • Roydon Worsley

    Service and Warehouse Support

    Reliable and hard-working. Roydon can always be counted on to make sure stock is always here, and we get value as an organisation.

  • Puran Rai

    Warehouse Assistant

    Rai is a loyal warehouse operative, always looking ahead and coming up with innovative solutions. His sense of humor brightens up the workplace. His housekeeping skills are top-notch, keeping everything organized and efficient. Rai's knowledge of the warehouse operations is unparalleled, making him an invaluable asset to the team.

  • Brian Wood

    Warehouse Assistant

    Brian’s attention to detail makes him excellent with goods in. He ensures everything is packaged correctly and ready for picking – making the despatch process easier.

  • Stuart Saunders

    Warehouse Assistant

    Stuart is the epitome of reliability, always ensuring that tasks are completed efficiently and on time. With a quick wit and sharp sense of humour, his presence brings a lively atmosphere to the workplace. Stuart tackles his duties with unwavering determination, showcasing his hardworking nature. His good-natured personality contributes to a positive work environment.

  • Rafal Paterka

    Warehouse Assistant

    Rafal is a warehouse worker with a great sense of humor and a positive attitude. He is a quick learner, always eager to help others and work efficiently. His energy and enthusiasm are contagious, making him a valuable team player. Everyone enjoys working with Rafal because of his positive and fun-loving nature.

  • Toby Warren

    Warehouse Assistant

    Toby thrives on energy and excitement. A passionate rider, he finds freedom and loves to push the limits on his bike, but he’s just as skilled off it - versatile, reliable, and always ready to take on a challenge with determination.

  • Andy Demetriou

    Warehouse Assistant

    Andy is a positive warehouse worker with a strong work ethic and a passion for keeping operations running smoothly. Known for a can-do attitude, reliability, and the ability to stay motivated in fast-paced environments.

  • Harry Simpson

    Warehouse Assistant

    Harry brings a reliable and hardworking approach to the warehouse team. With a strong focus on accuracy and efficiency, he helps keep day-to-day operations running smoothly and makes sure customer orders are picked, packed and ready to go.

  • Roy

    Farm Dog

    Meet Roy, our much-loved working farm dog and member of the Pioneer Team. A loyal Border Collie with plenty of character, Roy spends his days helping out on the farm and reminding us why practical, reliable animal care matters. When he’s off duty, you’ll usually find him soaking up attention, enjoying a fuss, and bringing a little wagging-tail joy to everyone he meets.

Need help from the Pioneer team?

Whether you need support with products, equipment, ordering or your account, our team is here to help.